Day 2 of
PRSSANC. 2 down, 3 to go, so keep on networking!
PR students running solely on coffee and caffeine, elevators breaking down, cell phone batteries at their wits end, and lastly outlets to full capacity everywhere. Read more for a recap of today's PRSSANC News: session notes/takeaways, social media tips, best and worse places to eat, most social chapter, and dinner buddies.
Today was a busy day, it consisted of delicious food, Mary Henige of General Motors, National Committee Members introducing themselves, and PRSSA Chapters singing silly songs for their role call cheers. Sessions in the conference included, sports pr, fashion pr, heathcare pr, integrated marketing, lgbt outreach, personal branding, passion, media relations, event planning, public affairs, and food pr.
News Updates
Boise State PRSSA competes nationally: http://arbiteronline.com/2013/10/21/boise-state-prssa-competes-nationally/
Mary Henige Key Takeaways
- Put yourself in the
digital free zone every so often to promote creativity
- Research first before
tackling social media platforms, be aware of what your audience wants
- The fundamentals
matter, be an exceptional writer and communicator
Sports PR Takeaways
- Don’t shy away from
other forms of PR because those skills are transferable to sports pr
- Take advantage of any
opportunity to build your resume
- Sports PR is 24/7,
you have to be willing to sacrifice because you’re never off the clock
- Emphasis is less on
sports in sports PR, more emphasis on your current knowledge of the market
Media Relations Panel
- Be confident and
believe in your pitch
- When writing a press
release stay away from adjectives, subject line/first paragraph matter most
- With email pitching
the subject line is crucial
- Call pitching is more
effective then email pitching
- Understand the
personality of who you pitch it to before you pitch
- You can't get the job
without experience. You can't get experience without the job
- Your stories are
always fresh when you have a new angle
- Relate your story to
current events
- Build relationships
but don’t give up old ones
- Maintain as much
accuracy as possible when pitching to reporters
- Speed vs accuracy?
Accuracy is more important
Event Planning
- When event planning,
sometimes less is more
- Be eye to eye with
your partner, share the same vision
- Passion is vital in
any profession
- Be a dependable
person, in our industry this is everything
- Establish a
consistent expectation
- When planning on a
low budget, partner with someone who has good resources
- Early is on time, on
time is late. Late is unacceptable. Prove you're dependable
Public Affairs
- Stay up on current
news, but not entertainment news
- Your credibility
matters
Food PR
- Listen to the
consumer
- Product extension
helps you keep the credibility of your product, but freshen up the view and
perception of it
- It’s hard to make
time for crisis PR, best advice is to work for an ethical company and be well
versed on the issues
- Customers VS
Consumers: customers are the stores. Consumers are those who purchase and
ingest the food.
Ben Butler, Social Media Tips
- Remember social media
is a two way communication, know your audience
- 1. Find people 2. Know
posting times 3. Analytics
Top Places Recommended for Food Via Twitter Today
- Zio’s Pizza
- Green Eggs Café
- Cookie Insomnia
- Hard Rock Café
- Market
One Bad Recommendation: Starr Restaurants
Most Social
Chapters
Scripps
Scranton
Boise
Dinner Buddies
Don Egle, had dinner
with JMU PRSSA
Brandi Boatner, had
dinner with PRSSALSU
Jason Mollica, had
dinner with Jessica Lawlor and Jamie Lawlor
Mary Henige had dinner
with various PRSSA chapter leaders
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