Did you know that on average Jill gets over 800 emails per day? Wow. I'm sure if you're a PR professional reading this post, one of those emails could easily be yours. She offered a quick secret to in regards to email pitching:
Less is more. Don't send attachments. Be concise. When writing a headline use her name, title it "Hi Jill," "Hey Jill," If you are trying to get a placement for a client such as an expert with ebola--title it, "Ebola Guest." Also, within the email, be sure to hyperlink a short bio to provide credibility.
Below are some phrases she said that stood out to me.
- Relationships with others take precedence over your degree.
- My Rolodex is my bread and butter.
- No one likes someone who complains all the time.
- People are still JUST people. These people ARE people! Be Relatable.
I hope this helps you realize that others, as Jill said, "ARE JUST PEOPLE."
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