Can-SPAM Act of 2003: Turning permission based marketing into law.
1. Unsubscribed Compliance: When you scroll down to the bottom of the email, it is required by federal law to have an option for unsubscribing. There has to be a visible and operable unsubscribe mechanism embedded in the email. If someone requests to unsubscribed it has to be honored within ten days.Here is information for the punishments business and individuals receive that violate this, click here.
2. Content Compliance: You must have accurate from lines, relevant subject lines, physical address of the publisher of advertiser present, and a label present if adult content is in the email.
3. Sending Behavior Compliance: A message cannot be sent through an open relay, meaning the email has to be tracked digitally. The message cannot be sent to a harvested email address, meaning you can't email people who's emails are posted publicly on the internet. The legal way to get addresses is buying lists. Lots of people have harvested on accident without meaning to. Read more about it, here.
What do you think is the most important aspect with email marketing?
The important of email marketing is to constantly be cultivating and growing your email list.
List Churn: This means every time you send an email, your list will shrink. On average, list churn is 30% per year.
List Fatigue: When you send a customer an email but they don't interact with it. "Fatigue is fatigued, it means that people get tired of emails but come around. Think of when you get tired of a song you like on Pandora."
Ways to Grow Your Email List
- Reigster at purchase
- Online events
- Website registration
- Paid search
- Offline events
- Co-registration
- Blog registration
- Facebook registration
- Social media sharing buttons
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